NWU Neuigkeiten

17. November 2011Penfield "RACE FOR THE SUMMIT"

We are very proud and excited to announce that "Race for the Summit", our new exciting online adventure, will launch worldwide next Thursday, November 17th.

Here is a quick brief to introduce you to the idea behind this project:

To celebrate our ever-popular Summit down insulated jacket, one of our original classics, we are very proud to introduce “Race for the Summit”. A thrilling web quest, “Race For The Summit” will take web users on a trail for the ultimate Summit down parka, a one-off piece specially designed for the competition. The game will lead participants on an online trail around some of the most influential blogs and websites encompassing contemporary fashion, outdoor pursuits, music, lifestyle and heritage Americana among others...".

A special Press Kit for "Race for the Summit" is now available to download: http://www.mediafire.com/?pwoypbxbb0j6kfi and I am attaching a copy of the official press release to this email for more details.

PARTICIPATING BLOGS

• The Daily Street: http://www.thedailystreet.co.uk

• Hypebeast: http://hypebeast.com

• Secret Forts: http://secretforts.com

• Marcus Troy: http://www.marcustroy.com

• Contemporary Standard: http://www.contemporarystandard.com

• Highsnobiety: http://www.highsnobiety.com

• Cold Splinters: http://www.coldsplinters.com

• Ajanaku: http://ajanaku.com

• Freshness: http://www.freshnessmag.com

• Uncrate: http://uncrate.com